Positioning & message
Value proposition, differentiation, audience fit, clarity and consistency.
The Free Kitchen Sink Audit™Help the right people say yes.
Help the right people say yes.
See what’s getting in the way.
We take a deep dive across your public presence, message, search visibility, AI presence, reputation, competitors and customer journey. If it affects whether the right people say yes, we examine it. We even throw in the kitchen sink.
Connexio helps organizations get more of the right people to say yes.
The difference
Most audits stop at the thing they were hired to audit.
An SEO company finds SEO problems. A web company finds website problems. An ad agency finds advertising problems. But customers don’t experience a business in departments. They experience the business.
That’s why we threw in the kitchen sink.
The audit universe
01 02 03 04 05 06 07 08 09 10 11 12 13 14 ?!
What goes into the Kitchen Sink?
The checklist doesn’t determine what we find. Your business does. These are the core diagnostic lenses we use to connect the dots.
Website experience
UX, mobile, speed, navigation, accessibility, trust and technical health.
Google & search
Organic and local visibility, intent, metadata, content gaps and authority.
AI discoverability
Whether AI systems can clearly understand, cite and describe the business.
Reputation & trust
Reviews, sentiment, customer proof, third-party signals and credibility gaps.
Competitive landscape
Who owns attention, communicates better and leaves openings you can use.
Social presence
Activity, platform consistency, brand alignment, engagement and missed proof.
Content & authority
Expertise, useful resources, freshness and clear business information.
Conversion paths
Calls to action, forms, booking, follow-up, friction and customer journey gaps.
Brand system
Visual consistency, perceived quality, credibility and distinctiveness.
Paid visibility
Publicly observable ads, offer alignment, landing continuity and obvious waste.
Local market
Geographic opportunities, community presence and regional positioning.
Technology & measurement
Analytics, tracking, schema, security basics, integrations and automation.
Customer experience
What happens from discovery to decision—and where prospects may disappear.
The stuff nobody thought to check
Findings that do not fit neatly into a category. That is often where the value is.
Search is changing
Your next customer may ask an AI before they ask Google.
People now research businesses across traditional search, AI assistants and answer engines. We examine whether your public presence gives those systems enough clear, credible information to understand what you do and when you might be the right answer.
Who are you?What do you do?Where do you do it?Why should someone trust you?What supports your authority?Why might you be the right answer?
GGoogle
AIChatGPT
GGemini
CClaude
PPerplexity
MCopilot
Human judgmentInformation is cheap.
A score isn’t a strategy.
Technology helps us examine more information. The valuable part is deciding what matters, what does not, what is causing something else, what should happen first and what is worth leaving alone.
Information is cheap.
Judgment isn’t.
FROM SIGNAL TO DECISION
DO NOWHigh consequence. Clear next move.
DO NEXTImportant after the foundation.
DO LATERUseful, but not yet.
IGNORENoise that does not merit spend.
PRIORITY IS PART OF THE DIAGNOSISHow it works
Thorough, without making intake painful.
01
Give us the business
Send the essentials and your public presence.
02
We investigate
Research and technology assist; people make the calls.
03
We connect the dots
We look for causes and relationships, not isolated scores.
04
You get the diagnosis
Evidence, priorities and recommended actions.
05
Then you decide
The clarity is yours. There is no obligation to hire us.
Sample report
See the kind of thinking you’ll receive.
Fictional demonstration only. These examples are not claims about a real company and are not predictions of traffic, revenue or lead loss.
MAGNOLIA RIDGE HOME SERVICESDEMONSTRATION DATA
ILLUSTRATIVE DIAGNOSTIC SCORES
AI Discoverability
41/100
Local Visibility
73/100
Message Clarity
58/100
Reputation
86/100
Conversion Path
46/100
Competitive Position
62/100
CONNEXIO TRACTION SCORE61/100Priorities, not just percentages.
DO NOW — Make the promise specific
The homepage names several services but does not quickly explain who the company is best for or why a customer should choose it. Lead with the core customer, problem and differentiator.
What you receive
Clarity you can act on.
Executive Diagnosis
The most important things leadership needs to know.
Traction Map
Where momentum is being created, blocked or lost.
Competitive Snapshot
How the business compares with companies fighting for the same customer.
Search + AI Visibility Review
How discoverable and understandable the organization is today.
Priority Matrix
Judgment that separates signal from noise.
DO NOWDO NEXTDO LATERIGNORE
Recommended Action Plan
A practical sequence for moving forward.
The Kitchen Sink Audit™
FREE
No charge. No retainer. No obligation.
Executive DiagnosisTraction MapCompetitive SnapshotSearch + AI ReviewPriority MatrixAction Plan
Why free? Because useful clarity should come before the next step. We keep the first step simple so leaders can understand what deserves attention before deciding what comes next.
Get My Free Kitchen Sink Audit →Your email app will open with the request ready to complete.
Questions
Good things to know.
Is this just an SEO audit?
No. SEO is one component of a much broader examination of how the whole business is found, understood, trusted and chosen.
Is this really free?
Yes. There is no charge, retainer or obligation to hire Connexio afterward.
Is it automated?
No. Technology and AI can assist the research, but analysis and prioritization require human judgment.
How long does it take?
Timing depends on the business and the depth of public information available. We will set an expectation after reviewing your request rather than make a one-size-fits-all promise.
Will you need account access?
Much of the initial work uses public information. We only request additional data or access when useful, necessary and explicitly authorized.
Do I have to hire Connexio to fix everything?
No. The audit stands on its own. You can act internally, use an existing vendor or talk with us about implementation if there is a fit.
Ready to get more of the right people to say yes?
The Kitchen Sink Audit shows you what may be getting in their way—and what deserves attention first.
Get My Free Kitchen Sink Audit →We’ll bring the sink.